Dogs have been part of Jeff’s life from the very beginning. Growing up around working breeds and training routines thanks to his father, he developed a deep understanding of what dogs need to thrive. Over the past six years, Jeff has run dog-focused businesses, including boarding, daycare, and upland hunts, gaining hands-on experience with dogs at every stage of life and energy level. Through this time, he saw firsthand how nutrition can make a significant difference in a dog’s health, mobility, and overall wellbeing. That insight inspired Jeff to create Pawtorc — a brand built to offer food and supplements made with real ingredients and clear purpose, designed to fuel dogs with the nutrition they deserve. His goal is to support every dog’s journey, whether it’s a growing pup, an active working dog, or a senior needing extra care. Pawtorc reflects Jeff’s commitment to better nutrition based on real experience, not trends.